version: "1.0.0" name: brand-metrics-dashboard description: "Post-delivery brand metrics dashboard and KPI tracking. Trigger when measuring brand performance, tracking KPIs, or building brand health dashboards. Use when agent_id=tufte runs BM (Brand Metrics) command." globs: ["clients/", ".claude/"]

Skill: Brand Metrics Dashboard

Phase: Post-delivery (ongoing)

Executor: @Tufte (data-analyst)

group_id: allura-team-durham

Purpose

Provide ongoing brand health KPIs after delivery. Team Durham currently ends at Phase 7 and goes dark. This skill enables clients to track whether their brand investment is performing — awareness, consistency, equity over time.

Trigger Conditions

• Client requests brand performance metrics
• Quarterly brand health review
• Post-launch measurement (30/60/90 days)
• Brand investment ROI question

Metrics Framework

1. Brand Awareness Metrics

2. Brand Consistency Metrics

3. Brand Equity Metrics

4. Digital Performance

Workflow

1. Data Collection

• Pull from available data sources (analytics, surveys, audits)
• Cross-reference with Brand Guardian compliance scores
• Aggregate by metric category

2. Scoring

Each metric scored against:

• Target: Based on Strategy Pack objectives
• Trend: Direction vs. last measurement
• Benchmark: vs. competitive set where available

3. Health Score Calculation

Brand Health Index = (Awareness × 0.25) + (Consistency × 0.30) + (Equity × 0.30) + (Digital × 0.15)

Output

# Brand Metrics Dashboard — [Brand Name]
 
## Brand Health Index: [X]/100 — [Trending ↑/↓/→]
 
## Category Scores
| Category | Score | Target | Trend | Status |
|----------|-------|--------|-------|--------|
| Awareness | [X]/100 | [target] | ↑ | On track |
| Consistency | [X]/100 | [target] | ↓ | Below target |
| Equity | [X]/100 | [target] | → | At target |
| Digital | [X]/100 | [target] | ↑ | Exceeding |
 
## Key Metrics
[Detailed metric cards with sparklines/trends]
 
## Insights
1.**[Key insight]** — [evidence]
2.**[Key insight]** — [evidence]
3.**[Key insight]** — [evidence]
 
## Recommendations
1.[Action based on metrics]
2.[Action based on metrics]
 
## Competitive Comparison
[If competitive data available]

Invariants

• group_id = 'allura-team-durham'
• Data must be evidence-based — no vanity metrics
• Acknowledge data limitations explicitly
• Distinguish measured vs. estimated values
• All metrics logged to PostgreSQL as BRAND_METRICS_REPORT