version: "1.0.1" name: landing-page-generator description: > Generate high-converting landing pages with page structure, copy frameworks (PAS, AIDA, BAB), CTA strategy, SEO meta, and Core Web Vitals optimization. Use when creating landing pages, campaign pages, lead capture pages, or conversion pages. license: MIT metadata: version: 1.0.0 author: borghei category: marketing domain: conversion updated: 2026-03-09

Landing Page Generator

Design and build high-converting landing pages using proven copy frameworks, section patterns, and conversion optimization techniques.

Table of Contents

• Keywords
• Quick Start
• Core Workflows
• Page Section Library
• Copy Framework Application
• Conversion Optimization Checklist
• Design Style Reference
• CTA Strategy
• SEO and Performance
• A/B Testing Framework
• Best Practices
• Integration Points

Keywords

landing page, landing page design, conversion optimization, lead capture page, campaign page, marketing page, hero section, CTA strategy, landing page copy, landing page generator, promo page, conversion page, lead gen page, single-page site, landing page template, A/B testing, page layout, above the fold, social proof, pricing table, FAQ section, testimonial block

Clarify First

Before generating the page, confirm these inputs. If any is unknown or vague, ASK — do not assume:

• [ ] Conversion goal & offer — the single action and what the visitor gets (every page has one goal and one CTA)
• [ ] Target audience & awareness level — who they are and what they know (selects the copy framework PAS/AIDA/BAB)
• [ ] Key pain point & key benefit — the problem and the primary outcome (drives the hero headline and Problem/Solution sections)
• [ ] Traffic source — ads, email, or organic (sets message match and page adaptation)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Quick Start

Generate a Landing Page

1. Gather inputs: product, audience, pain point, key benefit, offer
2. Select design style (dark-saas, clean-minimal, bold-startup, enterprise)
3. Choose copy framework (PAS, AIDA, BAB) based on audience awareness
4. Build sections in order: Hero > Problem > Solution > Social Proof > How It Works > CTA
5. Run conversion optimization checklist before publishing
6. Set up A/B test for headline and CTA variants

Landing Page Brief Template

## Landing Page Brief
-Product/Service: [Name]
-Value proposition: [One sentence]
-Target audience: [Who and what they need]
-Key pain point: [Primary problem you solve]
-Key benefit: [Primary outcome they get]
-Offer: [What you are offering — trial, demo, download, purchase]
-Traffic source: [Where visitors come from — ads, email, organic]
-Design style: [dark-saas / clean-minimal / bold-startup / enterprise]
-Copy framework: [PAS / AIDA / BAB]

Core Workflows

Workflow 1: Full Landing Page Build

Step 1: Define the Single Goal

Every landing page has one purpose and one CTA. Define it before anything else:

• What action do you want the visitor to take?
• What does the visitor get in return?
• What is the traffic source (this determines headline matching)?

Step 2: Select Copy Framework

Step 3: Build Sections in Order

Step 4: Write Copy Per Section

Use the section-specific guidelines in the Page Section Library below.

Step 5: Optimize for Conversion

Run the Conversion Optimization Checklist before launching.

Workflow 2: Campaign Landing Page

For ad campaigns, email campaigns, or launch events:

Step 1: Message Match

The landing page headline MUST match the ad/email that drives traffic:

• If ad says "Reduce churn by 30%," the landing page headline must say "Reduce churn by 30%"
• Mismatched expectations cause immediate bounce

Step 2: Single Message Focus

Remove all navigation, sidebar links, and secondary CTAs:

• No header navigation (removes exit paths)
• No footer links except legal requirements
• One CTA repeated 2-3 times on the page
• Every section supports the single conversion goal

Step 3: Traffic Source Adaptation

Page Section Library

Hero Section

The most important section. Must communicate value in 5 seconds.

Components:

• Headline (primary value proposition)
• Subheadline (expand on headline, add specificity)
• Primary CTA button
• Secondary CTA (optional, lower commitment)
• Supporting visual (product screenshot, illustration, or video)
• Trust signal (social proof bar, customer count, or badge)

Hero Variants:

Hero Copy Guidelines:

• Headline: 6-12 words, includes the primary benefit
• Subheadline: 1-2 sentences, adds specificity or addresses the "how"
• CTA: Action verb + what they get ("Start my free trial")
• Supporting text below CTA: reduce friction ("No credit card required")

Problem Section

Make the reader feel understood before pitching anything.

Structure:

• 2-3 pain points in the reader's language
• Each pain point is specific and recognizable
• Optional: quantify the cost of the problem ("This costs teams an average of $X per month")

Solution / Benefits Section

Connect your product to the outcomes they want.

Structure:

• 3-5 key benefits (not features)
• Each benefit follows the pattern: [What it does] > [Why that matters] > [Specific outcome]
• Visual support for each benefit (icon, screenshot, or illustration)

How It Works Section

Reduce perceived complexity to 3-4 simple steps.

Structure:

• Step 1: [Action] (with brief description)
• Step 2: [Action] (with brief description)
• Step 3: [Action] (with brief description)
• Optional Step 4: [Outcome] ("See results within [timeframe]")

Rules:

• Never exceed 4 steps (complexity kills conversion)
• Each step starts with an action verb
• Each step can be understood independently

Social Proof Section

Types ranked by conversion impact:

Pricing Section

Guidelines:

• 2-4 tiers maximum (3 is optimal)
• Highlight the recommended tier visually
• Feature comparison shows what is included in each tier
• Enterprise tier with "Contact us" for custom needs
• Annual vs. monthly toggle if offering both
• Trust signals near pricing (guarantee, cancel anytime)

FAQ Section

Guidelines:

• 5-8 questions maximum
• Questions should address real buying objections
• Answers should be direct (1-3 sentences)
• Include FAQPage schema markup for SEO

Common FAQ questions to include:

• How does pricing work?
• Can I cancel anytime?
• How long does setup take?
• Do you offer a free trial?
• Is my data secure?
• What integrations do you support?
• How is this different from [competitor]?

Final CTA Section

Structure:

• Headline restating the core value
• 1 sentence of supporting copy
• Primary CTA button (same as hero)
• Risk reversal statement (guarantee, no CC, cancel anytime)
• Optional: customer count or testimonial snippet

Copy Framework Application

PAS Application to Landing Page

Example:

• Hero: "Your team wastes 4 hours every week on manual reporting"
• Problem: "That is 200 hours a year — the equivalent of losing a full-time employee to spreadsheets. Meanwhile, your competitors are shipping features."
• Solution: "[Product] automates your reporting. Set it once, get reports every Monday morning."
• CTA: "Automate my reports — start free trial"

AIDA Application to Landing Page

BAB Application to Landing Page

Conversion Optimization Checklist

Above the Fold

• [ ] Headline communicates value in under 6 seconds
• [ ] CTA is visible without scrolling on mobile (375px viewport)
• [ ] No more than one navigation option (or no navigation at all)
• [ ] Subheadline adds specificity to the headline
• [ ] Visual supports the message (not decorative)

Page-Wide

• [ ] Single conversion goal throughout the page
• [ ] CTA appears 2-3 times (hero, mid-page, footer)
• [ ] Social proof appears within the first two scrolls
• [ ] Every feature has a corresponding benefit
• [ ] Objections addressed before the final CTA
• [ ] Risk reversal stated near every CTA
• [ ] No external links that compete with the CTA
• [ ] Form asks for minimum required information

Trust and Credibility

• [ ] Customer testimonials are named and specific
• [ ] Company logos used with permission
• [ ] Security badges and certifications visible if relevant
• [ ] Privacy policy linked from any data collection form
• [ ] Physical address or company information available

Mobile

• [ ] Page loads under 3 seconds on mobile
• [ ] CTA button is thumb-friendly (minimum 48px height)
• [ ] Text is readable without zooming (16px minimum)
• [ ] No horizontal scrolling
• [ ] Forms are usable on mobile keyboards

Design Style Reference

Style Options

Visual Hierarchy Rules

1. Headline is the largest text element on the page
2. CTA button is the most visually prominent element
3. Supporting text is noticeably smaller than headlines
4. White space separates sections and creates breathing room
5. Color contrast meets WCAG AA standards (4.5:1 minimum for text)
6. Recommended plan on pricing pages is visually distinguished

CTA Strategy

CTA Placement

CTA Copy Formulas

[Action Verb] + [What They Get]

• "Start my free trial"
• "Get the complete guide"
• "See pricing for my team"
• "Create my first dashboard"

Supporting CTA Text

Below the button, reduce friction:

• "No credit card required"
• "Set up in 2 minutes"
• "Cancel anytime"
• "Free for 14 days"
• "Join 2,847 teams"

SEO and Performance

SEO Checklist

• [ ] Title tag: primary keyword + brand, 50-60 characters
• [ ] Meta description: benefit + CTA, 150-160 characters
• [ ] H1: one per page, includes primary keyword
• [ ] OG image: 1200x630px with product name and value proposition
• [ ] Canonical URL set
• [ ] Image alt text on all images
• [ ] Structured data: FAQPage schema if FAQ section exists
• [ ] Mobile viewport meta tag present

Performance Targets

A/B Testing Framework

What to Test (Highest to Lowest Impact)

1. Headline — The single highest-impact element. Test 2-3 variants.
2. CTA copy and color — Test action text and visual prominence.
3. Hero image/visual — Product screenshot vs. illustration vs. video.
4. Social proof placement — Above fold vs. below benefits.
5. Form length — Fewer fields vs. more qualified leads.
6. Price display — Annual vs. monthly default, pricing anchor.

Testing Rules

• Test one variable at a time
• Run tests for minimum 14 days or 1,000 visitors per variant
• Calculate statistical significance (95% confidence) before declaring winner
• Document hypothesis, variants, and results for every test
• Never end a test early based on early results

Test Documentation

## A/B Test: [Name]
-Page: [URL]
-Hypothesis: [If we change X, then Y improves because Z]
-Control: [Current version]
-Variant: [Changed version]
-Primary metric: [Conversion rate / Click rate / Signup rate]
-Duration: [Start - End]
-Traffic per variant: [Number]
-Result: [Winner + lift + confidence]
-Learning: [What we apply going forward]

Best Practices

1. One page, one goal — Every element on the page must serve the single conversion objective. If it does not help convert, remove it.

1. Match the message — The landing page headline must mirror the ad, email, or link that drove the visit. Mismatched expectations are the top bounce cause.

1. Remove navigation — Landing pages should have no header navigation, no sidebar, and no footer links except legal requirements. Every exit path is a lost conversion.

1. Mobile first — Design for 375px viewport first. The majority of ad traffic arrives on mobile devices.

1. Above-the-fold CTA — The primary CTA must be visible without scrolling on both desktop and mobile.

1. Social proof early — Place credibility signals within the first two scrolls. Trust is a prerequisite for conversion.

1. Minimize form fields — Every additional field reduces conversion. Ask for the minimum needed to qualify the lead.

1. Speed is conversion — Every second of load time reduces conversion rate by approximately 7%. Optimize aggressively.

1. Test relentlessly — The headline alone can produce 20-50% conversion differences. A/B test every high-impact element.

1. Risk reversal near every CTA — "No credit card required," "Money-back guarantee," "Cancel anytime." Remove the last objection at the moment of decision.

Integration Points

• Copywriting — Use for the copy layer. Landing Page Generator handles structure and optimization. Copywriting handles the words.
• Ad Creative — Use for the ads driving traffic to the landing page. Ensure message match between ad and page.
• Marketing Psychology — Use psychological principles (anchoring, social proof, loss aversion) to strengthen page elements.
• Campaign Analytics — Use to measure landing page performance and feed insights into optimization.
• Brand Guidelines — Reference brand visual and voice standards for consistency.
• Content Humanizer — Use if page copy sounds robotic or generic after initial drafting.

Troubleshooting

Success Criteria

• Conversion rate above 6.6% (2025 median across industries) for primary CTA
• Page loads under 3 seconds on mobile (LCP under 2.5s, CLS under 0.1)
• CTA visible above fold on both desktop (1440px) and mobile (375px)
• Single conversion goal with no competing navigation or exit paths
• Message match: landing page headline mirrors the traffic source (ad, email, link)
• Social proof visible within first two scrolls
• A/B test running on headline or CTA at all times for high-traffic pages

Scope & Limitations

In Scope: Landing page structure, section patterns, copy framework application, conversion optimization, CTA strategy, SEO meta tags, A/B testing framework, design style guidance.

Out of Scope: Page copy writing (use copywriting), paid ad campaigns driving traffic (use paid-ads), CMS/website builder administration, analytics platform setup.

Limitations: Conversion benchmarks vary significantly by industry, traffic source, and offer type. The 6.6% median is across all industries; SaaS trials may see 10-25% while e-commerce may see 2-3%.

Python Automation Tools

1. Page Speed Estimator (scripts/page_speed_estimator.py)

Estimates Core Web Vitals from HTML source: LCP, CLS risk, script/image analysis, and conversion impact.

python scripts/page_speed_estimator.py page.html
python scripts/page_speed_estimator.py page.html --json

2. CTA Analyzer (scripts/cta_analyzer.py)

Analyzes CTA placement, copy strength, friction level, and consistency across the landing page.

python scripts/cta_analyzer.py page.html
python scripts/cta_analyzer.py page.html --json

3. Conversion Checklist (scripts/conversion_checklist.py)

Runs a comprehensive 20+ point conversion optimization audit against 2025-2026 best practices and benchmarks.

python scripts/conversion_checklist.py page.html
python scripts/conversion_checklist.py page.html --json