## Brand Brief: TechStart
 
**Industry:** SaaS, developer tools
**Target Audience:** Software developers, 25-40 years old
**Brand Values:** Innovation, simplicity, reliability
**Personality:** Modern, technical, approachable
**Competitors:** GitHub, GitLab, Vercel
 
**Logo Requirements:**
 
-Works in monochrome
-Scales from 16px (favicon) to billboard
-Modern, not trendy (should age well)
-Unique, memorable

Clean, modern typography
Focus on the company name
Example: Google, Facebook, Netflix

Initials in a distinctive way
Good for long company names
Example: IBM, HBO, CNN

Symbol + company name
Most versatile option
Example: Nike, Apple, Twitter

// components/brand/Logo.tsx
interface LogoProps {
  variant?: 'full' | 'icon' | 'wordmark'
  color?: 'primary' | 'white' | 'black'
  size?: number
}
export function Logo({ variant = 'full', color = 'primary', size = 40 }: LogoProps) {
  const colors = {
    primary: '#0066CC',
    white: '#FFFFFF',
    black: '#000000'
  }
  const fillColor = colors[color]
  if (variant === 'icon') {
    return (
      <svg width={size} height={size} viewBox="0 0 40 40" fill="none">
        <circle cx="20" cy="20" r="18" fill={fillColor} />
        <path
          d="M15 20 L25 15 L25 25 Z"
          fill="white"
        />
      </svg>
    )
  }
  if (variant === 'wordmark') {
    return (
      <svg width={size * 4} height={size} viewBox="0 0 160 40" fill="none">
        <text
          x="0"
          y="30"
          fontFamily="Inter, sans-serif"
          fontSize="24"
          fontWeight="700"
          fill={fillColor}
        >
          TechStart
        </text>
      </svg>
    )
  }
  // Full logo (icon + wordmark)
  return (
    <svg width={size * 5} height={size} viewBox="0 0 200 40" fill="none">
      <circle cx="20" cy="20" r="18" fill={fillColor} />
      <path d="M15 20 L25 15 L25 25 Z" fill="white" />
      <text
        x="50"
        y="30"
        fontFamily="Inter, sans-serif"
        fontSize="24"
        fontWeight="700"
        fill={fillColor}
      >
        TechStart
      </text>
    </svg>
  )
}

// Different logo variations
<Logo variant="full" />
<Logo variant="icon" size={32} />
<Logo variant="wordmark" color="white" />

// config/brand-colors.ts
export const brandColors = {
  // Primary (main brand color)
  primary: {
    50: '#E6F0FF',
    100: '#CCE0FF',
    200: '#99C2FF',
    300: '#66A3FF',
    400: '#3385FF',
    500: '#0066CC', // Main brand color
    600: '#0052A3',
    700: '#003D7A',
    800: '#002952',
    900: '#001429'
  },
  // Secondary (accent color)
  secondary: {
    50: '#FFF4E6',
    100: '#FFE9CC',
    200: '#FFD399',
    300: '#FFBD66',
    400: '#FFA733',
    500: '#FF9100', // Main accent
    600: '#CC7400',
    700: '#995700',
    800: '#663A00',
    900: '#331D00'
  },
  // Neutral (grays)
  neutral: {
    50: '#F9FAFB',
    100: '#F3F4F6',
    200: '#E5E7EB',
    300: '#D1D5DB',
    400: '#9CA3AF',
    500: '#6B7280',
    600: '#4B5563',
    700: '#374151',
    800: '#1F2937',
    900: '#111827'
  },
  // Semantic colors
  success: '#10B981',
  warning: '#F59E0B',
  error: '#EF4444',
  info: '#3B82F6'
}

// Tailwind config
module.exports = {
  theme: {
    colors: {
      primary: brandColors.primary,
      secondary: brandColors.secondary,
      gray: brandColors.neutral,
      green: brandColors.success
      // ...
    }
  }
}

## Brand Colors
 
### Primary Blue (#0066CC)
 
-**Use for:** Primary buttons, links, active states, brand elements
-**Don't use for:** Backgrounds, large areas
-**Accessibility:** Passes WCAG AA for text on white
 
### Secondary Orange (#FF9100)
 
-**Use for:** CTAs, highlights, important actions
-**Don't use for:** Body text
-**Pairing:** Works best with primary blue
 
### Neutral Grays
 
-**Use for:** Text, borders, backgrounds, UI elements
-**Hierarchy:**
  -900: Headings
  -700: Body text
  -500: Secondary text
  -300: Borders
  -100: Backgrounds

/* Google Fonts import */
@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&family=JetBrains+Mono:wght@400;600&display=swap');
 
:root {
  /* Font families */
  --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --font-mono: 'JetBrains Mono', 'Courier New', monospace;
 
  /* Font sizes */
  --text-xs: 0.75rem; /* 12px */
  --text-sm: 0.875rem; /* 14px */
  --text-base: 1rem; /* 16px */
  --text-lg: 1.125rem; /* 18px */
  --text-xl: 1.25rem; /* 20px */
  --text-2xl: 1.5rem; /* 24px */
  --text-3xl: 1.875rem; /* 30px */
  --text-4xl: 2.25rem; /* 36px */
  --text-5xl: 3rem; /* 48px */
 
  /* Font weights */
  --font-normal: 400;
  --font-medium: 500;
  --font-semibold: 600;
  --font-bold: 700;
 
  /* Line heights */
  --leading-tight: 1.25;
  --leading-normal: 1.5;
  --leading-relaxed: 1.75;
}

// components/Typography.tsx
export function Heading1({ children }: { children: React.ReactNode }) {
  return (
    <h1 className="text-4xl font-bold leading-tight text-gray-900">
      {children}
    </h1>
  )
}
export function Heading2({ children }: { children: React.ReactNode }) {
  return (
    <h2 className="text-3xl font-semibold leading-tight text-gray-900">
      {children}
    </h2>
  )
}
export function BodyText({ children }: { children: React.ReactNode }) {
  return (
    <p className="text-base font-normal leading-normal text-gray-700">
      {children}
    </p>
  )
}
export function Caption({ children }: { children: React.ReactNode }) {
  return (
    <p className="text-sm font-normal leading-normal text-gray-500">
      {children}
    </p>
  )
}

# TechStart Brand Guidelines
 
## Logo Usage
 
### Logo Variations
 
-**Full Logo**: Use on marketing materials, website header
-**Icon Only**: Use for app icon, favicon, social media avatars
-**Wordmark**: Use when icon doesn't fit context
 
### Clear Space
 
Maintain clear space around logo equal to height of the "T" in TechStart
 
### Minimum Size
 
-**Digital**: 120px width (full logo), 40px (icon)
-**Print**: 1 inch width (full logo), 0.25 inch (icon)
 
### Don'ts
 
❌ Don't rotate the logo
❌ Don't change colors (except approved variations)
❌ Don't add effects (shadows, gradients, etc.)
❌ Don't distort or stretch
 
---
 
## Color Palette
 
### Primary Colors
 
-**Brand Blue**: #0066CC
  -RGB: 0, 102, 204
  -CMYK: 100, 50, 0, 20
-**Accent Orange**: #FF9100
  -RGB: 255, 145, 0
  -CMYK: 0, 43, 100, 0
 
### Usage
 
-Primary buttons, links: Brand Blue
-CTAs, highlights: Accent Orange
-Backgrounds: Neutral grays
 
---
 
## Typography
 
### Fonts
 
-**Headings**: Inter Bold (700)
-**Body**: Inter Regular (400)
-**Code**: JetBrains Mono Regular (400)
 
### Hierarchy
 
-H1: 48px / Bold / Tight leading
-H2: 36px / Semibold / Tight leading
-Body: 16px / Regular / Normal leading
-Caption: 14px / Regular / Normal leading
 
---
 
## Voice & Tone
 
### Brand Personality
 
-**Professional** but not corporate
-**Technical** but approachable
-**Innovative** but reliable
 
### Writing Style
 
-Use active voice
-Be concise and clear
-Avoid jargon (unless technical docs)
-Use "we" and "you" (not "I" or "one")
 
### Examples
 
✅ "Deploy your app in seconds"
❌ "Applications can be deployed quickly"
 
✅ "We built this for developers like you"
❌ "This product was designed for developer users"

// templates/SocialProfileImage.tsx
export function SocialProfileImage() {
  return (
    <svg width="400" height="400" viewBox="0 0 400 400">
      {/* Background */}
      <rect width="400" height="400" fill="#0066CC" />
      {/* Logo (centered) */}
      <circle cx="200" cy="200" r="120" fill="white" />
      <path
        d="M160 200 L240 160 L240 240 Z"
        fill="#0066CC"
      />
    </svg>
  )
}

// templates/SocialPost.tsx
interface SocialPostProps {
  title: string
  description: string
  imageUrl?: string
}
export function SocialPost({ title, description, imageUrl }: SocialPostProps) {
  return (
    <svg width="1200" height="630" viewBox="0 0 1200 630">
      {/* Background gradient */}
      <defs>
        <linearGradient id="bg" x1="0%" y1="0%" x2="100%" y2="100%">
          <stop offset="0%" stopColor="#0066CC" />
          <stop offset="100%" stopColor="#003D7A" />
        </linearGradient>
      </defs>
      <rect width="1200" height="630" fill="url(#bg)" />
      {/* Content */}
      <text
        x="60"
        y="200"
        fontSize="60"
        fontWeight="700"
        fill="white"
        fontFamily="Inter"
      >
        {title}
      </text>
      <text
        x="60"
        y="270"
        fontSize="32"
        fill="#CCE0FF"
        fontFamily="Inter"
      >
        {description}
      </text>
      {/* Logo */}
      <Logo variant="icon" size={60} color="white" />
    </svg>
  )
}

// templates/BusinessCard.tsx
interface BusinessCardProps {
  name: string
  title: string
  email: string
  phone: string
}
export function BusinessCard({ name, title, email, phone }: BusinessCardProps) {
  return (
    <svg width="350" height="200" viewBox="0 0 350 200">
      {/* Front side */}
      <rect width="350" height="200" fill="white" />
      {/* Logo */}
      <Logo variant="full" size={30} />
      {/* Contact info */}
      <text x="20" y="120" fontSize="20" fontWeight="700" fill="#111827">
        {name}
      </text>
      <text x="20" y="145" fontSize="14" fill="#6B7280">
        {title}
      </text>
      <text x="20" y="170" fontSize="12" fill="#6B7280">
        {email}
      </text>
      <text x="20" y="185" fontSize="12" fill="#6B7280">
        {phone}
      </text>
    </svg>
  )
}

brand-assets/
├── logo/
│   ├── svg/
│   │   ├── logo-full.svg
│   │   ├── logo-icon.svg
│   │   └── logo-wordmark.svg
│   ├── png/
│   │   ├── logo-full@1x.png
│   │   ├── logo-full@2x.png
│   │   └── logo-full@3x.png
│   └── favicon/
│       ├── favicon-16x16.png
│       ├── favicon-32x32.png
│       └── favicon.ico
├── colors/
│   └── palette.json
├── fonts/
│   ├── Inter-Regular.woff2
│   ├── Inter-Bold.woff2
│   └── JetBrainsMono-Regular.woff2
├── templates/
│   ├── social-profile.svg
│   ├── social-post.svg
│   └── business-card.svg
└── guidelines/
    └── brand-guidelines.pdf

// scripts/generate-favicons.ts
import sharp from 'sharp'
import fs from 'fs'
async function generateFavicons() {
  const sizes = [16, 32, 48, 64, 128, 256]
  for (const size of sizes) {
    await sharp('logo-icon.svg')
      .resize(size, size)
      .png()
      .toFile(`public/favicon-${size}x${size}.png`)
    console.log(`Generated ${size}x${size} favicon`)
  }
  console.log('Favicons generated!')
}
generateFavicons()

<!-- In layout/head -->
<link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png" />
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png" />
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png" />
<link rel="manifest" href="/site.webmanifest" />

🎨 Logo Designs (SVG)
🌈 Color Palettes
📝 Typography Systems
📄 Brand Guidelines
🖼️ Social Media Templates
💼 Business Cards