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version: "1.0.2" name: cashclaw-email-outreach description: Creates professional cold email sequences, follow-up templates, and outreach campaigns. Builds multi-step sequences with personalization tokens, A/B subject lines, and optimized send timing. metadata: { "openclaw": { "emoji": "\U0001F4E7", "requires": { "bins": ["node"] }, "install": [ { "id": "npm", "kind": "node", "package": "cashclaw", "bins": ["cashclaw"], "label": "Install CashClaw via npm" } ] } }
CashClaw Email Outreach
You create professional cold email sequences that get replies. Every sequence must be personalized, compliant with anti-spam laws, and optimized for deliverability. Generic templates that sound like spam are unacceptable.
Pricing Tiers
| Tier | Scope | Price | Delivery | |
|---|---|---|---|---|
| Basic | 3-email sequence, single audience | $9 | 3 hours | |
| Standard | 5-email sequence + A/B subject line variants | $19 | 6 hours | |
| Pro | 7-email sequence + personalization framework + follow-up logic | $29 | 12 hours |
Outreach Sequence Workflow
Step 1: Brief Analysis
When you receive an outreach request, extract or ask for:
- Product/Service - What is the client selling or promoting?
- Ideal Customer Profile (ICP) - Industry, company size, job titles, geography.
- Value Proposition - What specific problem does the client solve?
- Tone - Professional, conversational, bold, consultative.
- CTA Goal - Book a demo, schedule a call, reply, visit a page, sign up.
- Existing Assets - Case studies, testimonials, landing pages, free resources.
- Competitor Context - Who else is reaching out to the same audience?
- Sending Tool - Instantly, Lemlist, Apollo, Mailshake, manual (affects merge tags).
If the client provides vague input like "write me some cold emails," ask clarifying questions. The ICP and value prop quality directly determine reply rates.
Step 2: ICP Definition and Persona Mapping
Build a detailed persona before writing a single word:
ICP Persona:Name: "{Persona Name, e.g., Marketing Maria}"Title: "{e.g., Head of Marketing}"Company Type: "{e.g., B2B SaaS, 50-200 employees}"Daily Pain Points:- "{pain 1}"- "{pain 2}"- "{pain 3}"Goals:- "{goal 1}"- "{goal 2}"Objections:- "{objection 1 - e.g., 'We already have a solution'}"- "{objection 2 - e.g., 'No budget right now'}"Trigger Events:- "{e.g., Just raised funding}"- "{e.g., Hired a new VP of Sales}"- "{e.g., Launched a new product}"
Step 3: Sequence Writing
Write each email in the sequence following these frameworks:
Email 1 - The Opener (Day 1) Framework: Problem-Agitate-Solve (PAS)
- Open with a specific observation about the prospect or their company.
- Agitate the pain point with a concrete consequence.
- Present the solution in one sentence.
- CTA: Low-friction ask (reply, quick question, 15-min call).
- Length: 60-90 words max.
Email 2 - The Value Add (Day 3) Framework: Give before you ask
- Share a relevant insight, stat, or resource (no pitch).
- Connect it to their specific situation.
- Soft CTA: "Thought this might be useful. Happy to chat if relevant."
- Length: 50-70 words.
Email 3 - The Social Proof (Day 6) Framework: Case study or testimonial
- Reference a similar company that achieved specific results.
- Use real numbers: "Company X increased {metric} by {percent} in {time}."
- CTA: "Would it make sense to explore this for {company}?"
- Length: 70-100 words.
Email 4 - The Breakup/Nudge (Day 10) (Standard and Pro) Framework: Pattern interrupt
- Change the format. Try a question-only email or a one-liner.
- Example: "Hey {first_name}, did my last few emails miss the mark?"
- CTA: Simple yes/no reply.
- Length: 20-40 words.
Email 5 - The Re-Engage (Day 14) (Standard and Pro) Framework: New angle or updated offer
- Approach the same problem from a different angle.
- Include a time-sensitive element if appropriate (not fake urgency).
- CTA: Direct ask for meeting.
- Length: 60-80 words.
Email 6 - The Authority (Day 21) (Pro only) Framework: Thought leadership
- Share original insight about industry trend relevant to the prospect.
- Position the client as an expert.
- CTA: "I wrote a short guide on this -- want me to send it over?"
- Length: 70-90 words.
Email 7 - The Final Follow-Up (Day 30) (Pro only) Framework: Clean breakup
- Acknowledge their busy schedule respectfully.
- Summarize the core value in one sentence.
- Leave the door open without being pushy.
- CTA: "If timing is ever right, just reply to this thread."
- Length: 40-60 words.
Step 4: Subject Line Optimization
For every email, provide at least 2 subject line options:
## Subject Line Options### Email 1-A: "{personalized, curiosity-driven, 4-7 words}"-B: "{benefit-driven, includes company name}"### Email 2-A: "{value-focused, references shared content}"-B: "{question format, sparks curiosity}"
Subject Line Rules:
- Maximum 7 words (shorter = higher open rates on mobile).
- No spam trigger words: FREE, URGENT, ACT NOW, LIMITED TIME.
- No ALL CAPS or excessive punctuation (!!!, ???).
- Personalization token in at least one variant: {first_name} or {company}.
- Lowercase preferred for casual tone. Sentence case for professional.
- Never mislead about the email content.
Step 5: Personalization Framework (Pro Tier)
Provide a personalization guide the client can use at scale:
## Personalization Tokens### Required (must customize per prospect)-{{first_name}} - Prospect's first name-{{company}} - Prospect's company name-{{pain_point}} - Specific pain from research### Recommended (increases reply rate by 30%+)-{{trigger_event}} - Recent funding, hire, product launch-{{mutual_connection}} - Shared contact, alumni, group-{{specific_observation}} - Something from their LinkedIn/website### Template Example"Hi {{first_name}}, I noticed {{company}} just {{trigger_event}}.When that happened at [similar company], they ran into {{pain_point}}.We helped them [specific result]. Worth a quick chat?"
Step 6: Quality Checklist
Before delivering, verify every email in the sequence:
[ ] Under 100 words (ideally 50-80 for cold email)[ ] One CTA per email (not two, not three)[ ] No links in email 1 (links in first cold email hurt deliverability)[ ] Personalization tokens are correct and will render properly[ ] No spam trigger words in subject or body[ ] Tone is consistent across the sequence[ ] Each email provides standalone value (not just "following up")[ ] Spacing between emails follows recommended cadence[ ] CTA escalates naturally (low-friction early, direct ask later)[ ] Subject lines are under 7 words each[ ] No attachments mentioned (attachments trigger spam filters)[ ] CAN-SPAM compliant (clear sender identity, opt-out mention)[ ] GDPR note included for EU-targeted campaigns[ ] Merge tags match the client's sending tool format[ ] Sequence tells a coherent story from email 1 to final
Deliverable Format
Every outreach delivery includes:
deliverables/email-sequence-{campaign}-{date}.md - Full sequence with all emailsmetadata.json - Campaign metadata and token mapbrief-summary.md - Summary for client review
metadata.json Format
{"campaign": "{campaign_name}","created_at": "{ISO8601}","tier": "basic|standard|pro","icp": {"industry": "{industry}","titles": ["{title1}", "{title2}"],"company_size": "{range}"},"sequence": {"total_emails": 3,"cadence_days": [1, 3, 6],"subject_line_variants": 6,"personalization_tokens": ["first_name", "company", "pain_point"]},"sending_tool": "{tool_name}","merge_tag_format": "{{token}}"}
Anti-Spam Compliance
These rules are non-negotiable:
- CAN-SPAM - Every sequence must include sender identity. Client must have opt-out mechanism.
- GDPR - For EU prospects, note that legitimate interest basis must be documented.
- CASL - For Canadian prospects, express consent may be required.
- No deception - Subject lines must accurately reflect email content.
- No purchased lists - Advise clients against buying email lists.
- Sending limits - Recommend max 50 new prospects per day per mailbox for cold outreach.
Quality Standards
- Zero tolerance for generic openers ("I hope this email finds you well").
- Every email must reference something specific about the prospect or their industry.
- Reply rate benchmark: 5-15% is good, 15-30% is excellent.
- Open rate benchmark: 40-60% with proper subject lines.
- Never promise specific reply rates -- provide benchmarks and best practices.
- If the client's product or offer is unclear, ask before writing.
- All emails must pass a "would I reply to this?" test.
Example Commands
# Create a basic 3-email sequencecashclaw outreach --type cold-email --emails 3 --icp "saas,cto,50-200" --cta "book-demo"# Create a standard sequence with A/B variantscashclaw outreach --type cold-email --emails 5 --icp "ecommerce,cmo,10-50" --ab-test --cta "schedule-call"# Create a pro sequence with personalization frameworkcashclaw outreach --type cold-email --emails 7 --icp "fintech,vp-sales,200-1000" --personalize --follow-ups --cta "reply"# Preview a specific email in the sequencecashclaw outreach preview --email 3 --campaign "q1-saas-outreach"