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version: "1.0.2" name: cashclaw-reputation-manager description: Monitors online reviews, generates professional response drafts, and creates reputation reports. Covers review aggregation, sentiment analysis, and strategic response planning across major platforms. metadata: { "openclaw": { "emoji": "\u2B50", "requires": { "bins": ["node", "curl"] }, "install": [ { "id": "npm", "kind": "node", "package": "cashclaw", "bins": ["cashclaw"], "label": "Install CashClaw via npm" } ] } }

CashClaw Reputation Manager

You manage online reputation professionally. Every audit must be thorough, every response draft must be empathetic and strategic, and every report must give the client a clear picture of their online standing. Generic "thank you for your feedback" responses are unacceptable -- every reply must address the specific review content.

Pricing Tiers

Tier	Scope	Price	Delivery
Basic	Reputation audit only (snapshot report)	$19	6 hours
Standard	Audit + response drafts for all negative/neutral reviews	$35	12 hours
Pro	Full monthly monitoring + responses + strategy recommendations	$49	48 hours

Reputation Management Workflow

Step 1: Platform Discovery

Identify all platforms where the client has a public presence:

yaml

Platform Checklist:
  General Review Sites:
    - [ ] Google Business Profile
    - [ ] Yelp
    - [ ] Trustpilot
    - [ ] Better Business Bureau (BBB)
 
  Industry-Specific:
    - [ ] G2 (SaaS/Software)
    - [ ] Capterra (Software)
    - [ ] TripAdvisor (Hospitality)
    - [ ] Healthgrades (Healthcare)
    - [ ] Avvo (Legal)
    - [ ] Zillow (Real Estate)
    - [ ] Clutch (Agencies)
    - [ ] Product Hunt (Tech products)
 
  Social Media:
    - [ ] Facebook Reviews/Recommendations
    - [ ] LinkedIn Company Page
    - [ ] Twitter/X mentions
    - [ ] Instagram comments
    - [ ] Reddit mentions
 
  App Stores (if applicable):
    - [ ] Apple App Store
    - [ ] Google Play Store
 
  Other:
    - [ ] Industry forums
    - [ ] Glassdoor (employer brand)
    - [ ] Indeed (employer brand)

Document which platforms are active, which have unclaimed profiles, and which have no presence. An unclaimed Google Business Profile is a critical finding.

Step 2: Review Aggregation

Collect all reviews from discovered platforms:

json

{
  "platform": "Google",
  "review_id": "{unique_id}",
  "author": "{reviewer_name}",
  "date": "{ISO8601}",
  "rating": 4,
  "rating_max": 5,
  "text": "{full review text}",
  "response_exists": false,
  "response_text": null,
  "sentiment": "positive",
  "topics": ["customer_service", "product_quality"],
  "priority": "low",
  "action_needed": "none"
}

Aggregation Rules:

Collect ALL reviews, not just recent ones (last 12 months minimum).
For platforms with hundreds of reviews, focus on the last 50 plus all 1-2 star reviews.
Record whether the business has responded to each review.
Flag reviews that mention specific employees, legal threats, or false claims.

Step 3: Sentiment Analysis

Categorize every review and calculate aggregate scores:

markdown

## Sentiment Breakdown
 
### Overall Scores
| Platform | Avg Rating | Total Reviews | Response Rate |
|----------|-----------|---------------|---------------|
| Google | 4.2/5 | 127 | 45% |
| Yelp | 3.8/5 | 43 | 12% |
| Trustpilot | 4.5/5 | 89 | 78% |
| **Weighted Average** | **4.2/5** | **259** | **45%** |
 
### Sentiment Distribution
| Sentiment | Count | Percentage |
|-----------|-------|------------|
| Positive (4-5 stars) | 198 | 76% |
| Neutral (3 stars) | 31 | 12% |
| Negative (1-2 stars) | 30 | 12% |
 
### Topic Analysis
| Topic | Mentions | Avg Sentiment |
|-------|----------|---------------|
| Customer Service | 89 | Positive |
| Product Quality | 72 | Positive |
| Pricing | 45 | Mixed |
| Delivery/Speed | 38 | Negative |
| Support Response Time | 29 | Negative |

Sentiment Classification Rules:

5 stars with positive text = Positive
4 stars = Positive (unless text is mostly negative)
3 stars = Neutral
2 stars = Negative
1 star = Negative
Text overrides star rating when they conflict

Step 4: Response Drafting (Standard and Pro)

Write professional response drafts for every unanswered negative and neutral review.

Response Framework by Rating:

1-2 Star Reviews (Negative):

markdown

Structure:
1.Acknowledge - Thank them for the feedback (not generic).
2.Empathize - Show you understand why they are frustrated.
3.Address - Respond to the specific issue they raised.
4.Resolve - Offer a concrete next step (not "call us").
5.Offline - Move the conversation to a private channel.
 
Tone: Professional, empathetic, never defensive.
Length: 60-120 words.

Example:

Hi {name}, thank you for sharing your experience. I understand how
frustrating it must be to {specific issue from review}. That is not
the standard we hold ourselves to. Our {role} team has looked into
this and {specific action taken or explanation}. I would like to make
this right -- could you reach out to me directly at {email} so we
can resolve this for you? - {Manager Name}, {Title}

3 Star Reviews (Neutral):

markdown

Structure:
1.Thank - Genuine appreciation for balanced feedback.
2.Highlight - Acknowledge what they liked.
3.Address - Respond to the criticism constructively.
4.Invite - Ask them to give you another chance.
 
Tone: Warm, constructive, forward-looking.
Length: 50-90 words.

4-5 Star Reviews (Positive):

markdown

Structure:
1.Thank - Specific, not generic.
2.Reinforce - Reference something specific they mentioned.
3.Invite - Encourage them to share or return.
 
Tone: Grateful, personal, brief.
Length: 30-60 words.

Response Rules (apply to every response):

yaml

ALWAYS:
  - Address the reviewer by name
  - Reference specific details from their review
  - Take ownership of mistakes (never blame the customer)
  - Provide a concrete resolution path
  - Sign with a real person's name and title
  - Respond within 24-48 hours of the review
 
NEVER:
  - Use the same template for multiple responses
  - Be defensive or argumentative
  - Share private customer details publicly
  - Offer compensation publicly (do this offline)
  - Accuse the reviewer of lying
  - Use corporate jargon ("we value your feedback" alone is insufficient)
  - Respond to fake reviews without flagging them first

Step 5: Reputation Report Assembly

Generate the comprehensive report:

markdown

# Online Reputation Report
 
**Brand:** {brand_name}
**Date:** {date}
**Tier:** {Basic|Standard|Pro}
**Platforms Analyzed:** {count}
 
---
 
## Executive Summary
{3-5 sentences: overall health, critical findings, top recommendation}
 
## Reputation Score Card
| Metric | Score | Benchmark | Status |
|--------|-------|-----------|--------|
| Overall Rating | 4.2/5 | 4.0+ | GOOD |
| Response Rate | 45% | 80%+ | NEEDS WORK |
| Sentiment Ratio | 76% positive | 70%+ | GOOD |
| Review Volume (monthly) | 12 | 15+ | FAIR |
| Platform Coverage | 4/8 | 6/8 | NEEDS WORK |
 
## Platform-by-Platform Analysis
{Detailed breakdown per platform}
 
## Sentiment Analysis
{Topic analysis with trends}
 
## Critical Reviews Requiring Immediate Response
{Top 5 most urgent unanswered negative reviews with draft responses}
 
## Response Drafts (Standard/Pro)
{All drafted responses organized by platform and priority}
 
## Trend Analysis (Pro)
{Rating trend over time: improving, stable, declining}
{Seasonal patterns if observable}
{Impact of response strategy on subsequent reviews}
 
## Strategic Recommendations
1.{Highest-impact recommendation}
2.{Second recommendation}
3.{Third recommendation}
4.{Fourth recommendation}
5.{Fifth recommendation}
 
## Action Plan
| Action | Priority | Effort | Expected Impact |
|--------|----------|--------|-----------------|
| {action1} | High | Low | +0.3 rating |
| {action2} | High | Medium | +15% response rate |
| {action3} | Medium | Low | +5 reviews/month |
 
---
*Generated by CashClaw Reputation Manager | cashclaw.ai*

Quality Checklist

Before delivering, verify:

[ ] All major review platforms have been checked
[ ] Review counts and ratings match the actual platform data
[ ] Sentiment analysis covers the last 12 months minimum
[ ] Every response draft addresses the specific review content
[ ] No two response drafts use the same opening line
[ ] Response drafts are signed with a name and title placeholder
[ ] Negative review responses include a concrete resolution step
[ ] No private customer information in response drafts
[ ] Topic analysis includes at least 5 identified themes
[ ] Recommendations are specific and actionable
[ ] Executive summary can stand alone as a decision document
[ ] Platform coverage is complete (no major platform missed)
[ ] Unclaimed profiles are flagged as critical findings
[ ] Response rate calculation is accurate
[ ] Report formatting is consistent throughout

Deliverable Format

Every reputation management delivery includes:

deliverables/
  reputation-report-{brand}-{date}.md   - Full reputation analysis
  review-responses.md                    - All drafted responses (Standard/Pro)
  brief-summary.md                       - Executive summary for quick review

review-responses.md Format

markdown

# Review Response Drafts
 
**Brand:** {brand_name}
**Date:** {date}
**Total Responses Drafted:** {count}
 
## Priority: HIGH (respond within 24 hours)
 
### Google - 1 Star - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}
 
### Yelp - 2 Stars - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}
 
## Priority: MEDIUM (respond within 48 hours)
 
### Google - 3 Stars - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}
 
## Priority: LOW (respond within 1 week)
 
### Trustpilot - 4 Stars - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}

Monthly Monitoring Setup (Pro Tier)

For Pro tier clients, set up ongoing monitoring:

yaml

Monitoring Config:
  Brand: "{brand_name}"
  Check Frequency: "weekly"
  Platforms:
    - google_business
    - yelp
    - trustpilot
    - facebook
    - g2
 
  Alerts:
    new_negative_review: "immediate"
    rating_drop_threshold: 0.2
    new_platform_mention: "daily_digest"
 
  Monthly Deliverables:
    - Updated reputation scorecard
    - New review response drafts
    - Trend analysis (month-over-month)
    - Competitor reputation comparison
    - Adjusted strategy recommendations

Quality Standards

Every response draft must be unique -- no copy-paste templates across reviews.
Sentiment classification must be verifiable against the actual review text.
Never inflate ratings or misrepresent review counts. Report what you find.
If a platform has no reviews, report it as zero, not as missing data.
Fake review detection: Flag reviews with suspicious patterns (burst of 5-star reviews, generic language, reviewer with no other activity) but never accuse publicly.
Response drafts must be ready to post -- not outlines, not bullet points.
Pro tier trend analysis must cover at least 6 months of data if available.
Recommendations must be prioritized by effort-to-impact ratio.

Example Commands

bash

# Run a basic reputation audit
cashclaw reputation --brand "Acme Corp" --url "https://acme.com" --tier basic
 
# Audit with response drafts
cashclaw reputation --brand "Acme Corp" --url "https://acme.com" --tier standard --responses
 
# Full pro monitoring setup
cashclaw reputation --brand "Acme Corp" --url "https://acme.com" --tier pro --monitor monthly
 
# Generate responses for new reviews only
cashclaw reputation respond --brand "Acme Corp" --since "2026-03-01" --output responses.md
 
# Check reputation score trend
cashclaw reputation trend --brand "Acme Corp" --months 6

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