version: "1.0.0"

Skill: Copywriting (from skills.sh)

Source: coreyhaines31/marketingskills/copywriting

Install: npx skillsadd coreyhaines31/marketingskills/copywriting

Pre-Writing Checklist

Before writing, gather context across 4 areas:

1. Goal of the page/listing — page type and the user's main action
2. Audience — ideal customer, problems, objections, their language
3. Product/Offer — what you're selling, what sets you apart, the transformation, the proof
4. Context — where the traffic comes from, what the user already knows

Core principles

Writing style

1. Simple language ("use" not "utilize")
2. Specific terms (avoid "streamline", "optimize")
3. Active voice ("we generate" not "reports are generated")
4. Confident tone (remove qualifiers: "very", "almost", "a bit")
5. Show results instead of declaring them
6. Only honest claims

Page/listing structure

Above the Fold (visible without scrolling):

• Headline: Main value proposition — specific > generic
• Subheadline: Expands the headline in 1-2 sentences
• Main CTA: Action-oriented with clear value

Main sections:

1. Social Proof — building credibility
2. Problem/Pain — show that you understand the problem
3. Solution/Benefits — 3-5 key benefits
4. How It Works — 3-4 steps
5. Objection Handling — FAQ, guarantees
6. Final CTA — summary + risk reduction

CTA (Call to Action)

Weak CTAs (avoid):

• Submit, Sign Up, Learn More, Click Here

Strong CTA pattern:

[Action verb] + [Concrete value] + [Optional qualifier]

Examples:

• "Start My Free Trial"
• "Get the Complete Checklist"
• "Download Free Budget Template"
• "Track Your First App Now"

Application in ASO

App title:

• Treat it like a headline — clear value proposition
• [Brand] – [Benefit]

Short description (Google Play, 80 characters):

• Treat it like a subheadline — expands the title
• One specific benefit + implied CTA

First paragraph of the description:

• Treat it like Above the Fold — hook + problem + value
• The key 3 lines before "Read More"

Screenshot captions:

• Treat them like benefit bullets — short, specific benefits
• "Save 2h weekly" > "Time management"

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