version: "1.0.0"

Outcome Pricing — Performance-Based Fee Structures

Triggers: outcome pricing, performance pricing, results-based pricing, % of spend, revenue share, pay on results

MODELS

1. % of Ad Spend: 10-15% of managed spend (min $1,500)
2. % of Revenue: 5-10% of revenue attributed to ads
3. Base + Performance: $1,000/mo base + $X per lead/sale
4. Retainer + Bonus: flat fee + bonus if ROAS target hit

FOR UGC AGENCY

Base: $1,500/mo for 20 ads Performance: +$500 if any ad hits 3x ROAS Risk reversal: "7-day free trial — pay only if you love the ads"

POSITIONING SCRIPT

"We don't charge for our time. We charge for your results. If your cost per acquisition drops 30%, that's worth 10x our fee."