version: "1.0.0" name: social-content description: Create real estate social media content - just-listed/just-sold, market tips, neighborhood features, agent brand posts - that's engaging and Fair-Housing-compliant. Use when planning or writing social posts.

social-content

Engaging, on-brand, and compliant. The same Fair Housing and accuracy rules apply on social as on the MLS.

Process

1. Pick the post type: just-listed, open house, just-sold (with permission), market stat, tip, testimonial

(with consent), neighborhood feature, behind-the-scenes.

1. Hook + value + CTA: strong first line, useful or appealing middle, clear call to action.
2. Property posts describe features, not buyer types. Verified facts only; [verify] anything unconfirmed.
3. Platform fit: short and visual for Instagram/TikTok, a little longer for Facebook/LinkedIn. Suggest

hashtags and a caption; note image/video idea.

1. Disclose virtual staging / AI-edited media.

Output

• Caption(s) + hook + CTA + hashtag set, per platform, with any [verify] flags and the disclosure line.

Guardrails

• Fair Housing applies to social too - no familial/lifestyle/demographic targeting in copy or ad audience.
• No fabricated facts, no guarantees/superlatives. Get consent for testimonials and sold-price posts.
• Follow ad-platform housing rules (special ad category - limited targeting).