sickn33/antigravity-awesome-skills/seo-fundamentals

SEO Fundamentals

Foundational principles for sustainable search visibility.

This skill explains _how search engines evaluate quality_, not tactical shortcuts.

1. E-E-A-T (Quality Evaluation Framework)

E-E-A-T is not a direct ranking factor. It is a framework used by search engines to evaluate content quality, especially for sensitive or high-impact topics.

Pages competing in the same space are often differentiated by trust and experience, not keywords.

2. Core Web Vitals (Page Experience Signals)

Core Web Vitals measure how users experience a page, not whether it deserves to rank.

Important context:

• CWV rarely override poor content
• They matter most when content quality is comparable
• Failing CWV can _hold back_ otherwise good pages

3. Technical SEO Principles

Technical SEO ensures pages are accessible, understandable, and stable.

Crawl & Index Control

Performance & Accessibility

4. Content SEO Principles

Page-Level Elements

Content Quality Signals

5. Structured Data (Schema)

Structured data helps search engines understand meaning, not boost rankings directly.

Only currently supported Google structured-data features create rich-result eligibility; FAQ rich results were retired in May 2026. Generic schema vocabulary alone does not create eligibility.

6. AI-Assisted Content Principles

Search engines evaluate output quality, not authorship method.

Effective Use

• AI as a drafting or research assistant
• Human review for accuracy and clarity
• Original insights and synthesis
• Clear accountability

Risky Use

• Publishing unedited AI output
• Factual errors or hallucinations
• Thin or duplicated content
• Keyword-driven text with no value

7. Relative Importance of SEO Factors

There is no fixed ranking factor order. However, when competing pages are similar, importance tends to follow this pattern:

Technical SEO enables ranking; content quality earns it.

8. Measurement & Evaluation

SEO fundamentals should be validated using multiple signals, not single metrics.

Key Principle:

Sustainable SEO is built on _useful content_, _technical clarity_, and _trust over time_.

There are no permanent shortcuts.

When to Use

This skill is applicable to execute the workflow or actions described in the overview.

Example

User request:

Review this campaign asset with @seo-fundamentals, identify the main conversion problem, and produce an improved version grounded in the available evidence.

The bundled seo_checker.py is an advisory source-text heuristic, limited to 50 candidate files. It cannot resolve rendered/framework metadata or certify indexability, ranking or accessibility. Empty alt text can correctly mark decorative images. A no-file result is not a passed audit. Validate findings against rendered pages and current primary search documentation.

Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.